British and North Americans shower for the same amount of time
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A 2011 British study on showering found similar patterns to the 1999 North American Residential End of Uses of Water study conducted by Aquacraft. The British survey was carried out by Unilever, which wanted to find out how people were using their products.
Here are the results:
- British average: 8 minute duration and 16.4 gallons per shower
- North American average: 8.2 minute duration and 17.2 gallons per shower